Ube (purple yam)Ube — the purple yam (Dioscorea alata) at the heart of Filipino desserts — brings a naturally vivid violet colour and a sweet, nutty-vanilla flavour to modern formats. From ice cream and lattes to bakery and confectionery, one clean-label ingredient delivers both the look and the taste of the global ube trend.
Loved for generations in Filipino desserts such as ube halaya, ube has become one of the fastest-growing flavours worldwide. Its natural anthocyanin colour and gentle sweetness mean formulators get a striking violet shade and a signature flavour from a single, recognisable ingredient.
Indicative applications. Full specifications and a technical data sheet are available with your sample request.