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Ube, the purple yam, at source
Ube (purple yam)
New innovation

Ube (purple yam)

Ube — the purple yam (Dioscorea alata) at the heart of Filipino desserts — brings a naturally vivid violet colour and a sweet, nutty-vanilla flavour to modern formats. From ice cream and lattes to bakery and confectionery, one clean-label ingredient delivers both the look and the taste of the global ube trend.

100% naturalVeganNon-GMO
Standardisations & documentation available on request
Overview

Why ube

Loved for generations in Filipino desserts such as ube halaya, ube has become one of the fastest-growing flavours worldwide. Its natural anthocyanin colour and gentle sweetness mean formulators get a striking violet shade and a signature flavour from a single, recognisable ingredient.

Natural colour & flavour in one ingredient
Vivid violet without artificial colourants
On-trend across desserts, bakery & lattes
Clean, recognisable label
Application overview
Bakery & patisserie
Vivid purple colour and sweet, nutty flavour for pastry.
Ice cream & desserts
Signature ube gelato, mochi and dessert bases.
Beverages
Ube lattes, shakes and ready-to-drink formats.
Confectionery
Natural colour and flavour for sweets and fillings.

Indicative applications. Full specifications and a technical data sheet are available with your sample request.

Applications

Where ube fits

Food & beverage
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Bakery & confectionery
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Nutraceuticals
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Relevant products

Fruit & plant extracts
Natural Sweeteners
Vegetable oils & milks